Bad use of inner shadow

I get that the designer wanted to accent this part of the ad but an inner shadow was a bad idea.

The rest of the text on the page has crisp text. And The Cadillac logo below has a vivid glow. Even with the glow you can see the clean edge.

I think the shadowed text would have benefitted from the same glow on the SRX and turned down a little on the text for top & bottom lines. The inner shadow just makes it hard to read.